Outreach OS

Instantly-first cold outreach system (3 emails max, Loom-first CTA, reply bucketing, 60–90 day refresh) with unified tracking across leads → replies → meetings.

Status
Scaffolded
Next: Airtable schema + Instantly campaign mapping + cal.com webhook ingestion.
MVP Funnel
  • Lead → Campaign
  • Reply bucket → Next action
  • cal.com booking → Meeting
  • Metrics by campaign + source

Next steps

  1. Create Airtable base schema (Accounts, Contacts, Campaigns, Touches, Meetings, SendingPools, VideoAssets).
  2. Add API routes for cal.com webhook ingestion and Airtable writes.
  3. Add Instantly client and campaign lead upsert flow.